Symbols
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City Emblem
The emblem symbolizes Yeoju soaring to the world and bright future based on the region’s marvelous nature, rich flatlands resources, and the sceneries of the Namhangang River with the image of a wing.
Slogan
Main Slogan: Soaring of the Namhangang River
This emphasizes the Namhangang River as a symbol of Yeoju’s foundation of natural environments, historical and cultural values, industries, and the fuel for the city’s future growth. It also depicts the city’s vibrant atmosphere, the prospect for the future, and the image of an ever-developing region with the meaning of soaring up into the sky from the Namhangang River that flows gently.
Sub Slogan 1: Relaxing Atmosphere of the Namhangang River
This sub slogan represents the cultural aspect of the city where visitors can relax in the marvelous natural environment, rich cultural heritage, and warm welcome from the local community. The logo’s image emphasizes the city’s distinguished value as a resting and healing area for tourists by displaying its distinct value of relaxation, allowing the logo to be utilized as a brand in festivals and cultural events in Yeoju.
Sub Symbol 2: Gift of the Namhangang River
The logo expresses the beauty and richness of the Namhangang River as a gift that offers a better future for locals and rich experiences for visitors. It can be used as Yeoju’s brand for agricultural and special goods, tourist attractions, and tourism resources.
Characters
Sejong the Great
The character was created in an effort to link Yeoju’s honorable pride in being the hometown of the Sejong the Great who published Hunminjeongeum to the promotion of the city’s brand in the age of globalization. King Sejong is holding a bundle of rice stalks and is indicating that Yeoju and the region’s rice are the best.
Secondary Characters
Rice character : Midori
The image of the rice was formed in an adorable and futuristic way to raise the brand awareness of Yeoju rice and allow the brand. The character can be utilized in various media. Furthermore, blue and green colors were used to emphasize that Yeoju rice is free from pollutants.
Pottery Character : Cheongdori & Baekdori
The image of potteries was personified as a character with a friendly and cheerful smile to emphasize the image of Yeoju as the center of traditional pottery culture that has been passed on for centuries. These characters can be utilized for promotional purposes.
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City Tree: Ginkgo Tree
With its long life expectancy and magnificent appearance, the ginkgo tree symbolizes the tenacity, subtleness, and resilience of the people of Yeoju that have withstood many struggles as well as the prosperity of the city. The yellow ginkgo leaves symbolize the warm and generous nature of Yeoju residents. -
City Flower: Forsythia
The first to bloom in spring, forsythia symbolizes the diligence of the Yeoju people and marks the city’s prosperity and development with its ease of reproduction. The yellow petals stand for the kind and welcoming nature of Yeoju residents, the richness of Yeoju rice, and the vibrant and hard-working image of the city. -
City Bird: Egret
As a long-living bird with strict rules despite living in groups, the beautiful migratory bird symbolizes the prosperity, solidarity, and order of Yeoju citizens. The migratory traits of egrets, which make them return to their home every year symbolize Yeoju citizens’ harmony, purity, and the patriotism for their hometown.