Midori, a cutely shaped character, was invented to raise brand recognition of Yeoju rice in various ways. It uses blue and green colors to emphasize the fact that Yeoju rice is pollution free and raised in untainted land.
Personalized characters with smiling faces emphasize the fact that Yeoju is the mecca of Korean pottery and has a long history and tradition.
Pottery represents the Yeoju people's strength and patience in overcoming various hardships
Pottery represents Yeoju-si's prosperity
The yellow leaves represent the Yeoju people's warm and genial minds
Forsythia, the first flower to bloom in the early spring, represents the Yeoju people's diligence; its proliferation represents the prosperity and development of the area.
The yellow flowers represent the Yeoju people's hearts of gold and their diligent nature, while also representing the richness of Yeoju's rice.
Egrets live long and strictly obey the rules of the community. They represent the Yeoju people's development, cooperation and order.
The homecoming instinct of egrets and other migratory birds represent the Yeoju people's harmony, integrity and local patriotism.